Technology has the power to grow your business. It can build it up, take it far, and keep it thriving. At the same time, however, technology has the power to tear your business apart. It can drag it down and prevent it from reaching a desirable degree of stability. At the end of the day, it simply depends on how you use the technology you have, how well you maintain it all, and what your future plans with it are.
As a complete managed service provider, we specialize in building and maintaining IT infrastructures that support businesses and the technology they need to grow. Over time, we’ve seen many businesses suffer from the downfalls of bad technology, and we’ve done all that we can to help these businesses find and use better technology. However, if you go too long with outdated, poorly maintained technology, the consequences are sometimes irreversible.
Let’s take a look at just a few of the reasons bad technology is tearing your business apart.
You’re suffering from downtime.
Downtime is great for all those employees who get to go home early or sit around and do nothing for hours. But for everyone else – like all those clients you have to turn away – downtime isn’t such a great thing. It’s expensive, embarrassing, and stressful.
“[B]usinesses lose an average of about $5,000 per minute in an outage.” – eWeek
Unfortunately, though, your staff’s productivity will forever remain a key target of bad technology. The more issues, glitches and breakdowns your technology goes through, the more time your staff will sit there twiddling their thumbs and doing nothing.
You’re losing money.
Obviously, there’s a big difference between losing money and investing money. Handling IT repair fees, suffering from downtime, paying to replace broken-down hardware parts – that’s you losing money. Why? Because that downtime and those technology issues never should have happened to begin with.
You should be investing in your technology – paying a flat rate to be proactive and to keep your technology in prime working condition. Spending money to maintain healthy, strong technology will always serve you better than spending money to get your technology to turn back on. One situation keeps your staff working, while the other situation forces your staff onto the sidelines.
You’re falling behind the competition.
When you have working technology at all hours of the workday, then you have the ability to remain productive and on task at all hours of the workday. While this may not seem like such a big deal, it really is. This is because the more times you jump in and out of technology issues, the more opportunities you’re giving the competition to jump ahead of your business.
But that’s not the only reason you’re falling behind… if you have bad, outdated technology, then you’re not giving your staff the tools they need to do their job properly. It’s like asking someone to write a research report on a dusty, old typewriter while the competition is out there writing their reports on beautiful, new computers with the help of Office 365 and solid internet connections.
You’re killing your reputation.
Consumers expect businesses to use technology to automate, manage, and improve the customer experience. When you leave technology out of the picture, this typically equates to more mistakes, more bottlenecks, and fewer possibilities, and your clients won’t put up with that for very long. It’s like offering a payment plan but then failing to provide your clients with a way to make payments online – this will only lead to highly frustrated, highly annoyed, and highly disloyal clients.
You’re failing to see the big picture.
Technology is a wonderful storyteller. It can take massive piles of data and turn it all into something you can look at and say, “Ah, yeah. That makes sense.” Without this bigger picture, you’ll miss those key elements that can help your business eliminate bottlenecks, streamline processes, and reduce unnecessary costs.
While you might be perfectly fine maintaining operations just as they are, your clients and employees probably won’t be. If you want your business to grow (or simply to continue existing), you need to identify problem areas and make the necessary adjustments to ensure they don’t remain problems.
“By using information systems, companies can measure their activities more precisely and help motivate managers to implement strategies successfully..” – Harvard Business Review
You’re wasting time.
With the right technology at your side, your staff can do more, in less time. But if you’re working inside an infrastructure that incorporates outdated, poorly maintained technology, the only thing your staff will be doing is wasting time. With the appropriate software, something that takes six steps could take two steps and something that takes one hour to update, download, and sync could take 60 seconds.
Even if you have the most intelligent people on staff, they can only go as far as the tools they use, and at the end of the day, technology is one of the most powerful tools a person can have at his or her disposal.
You’re hurting team morale.
Give your staff bad technology and it will be much more difficult for them to get stuff done than it has to be. As a result, mistakes will happen, stress levels will rise, and, subsequently, team morale will suffer.
Take communication as an example. Whether someone is working in or out of the office, your staff should have more than one method of internal communication. Limit conversations to a lackluster phone system or an already overflowing inbox, and the only thing you’re really doing is impeding the flow of those conversations. Throw things like instant messaging and co-editing software into the mix and internal communication will be a much smoother, much more enjoyable process.
You’re disappointing clients.
Using good technology isn’t just about going above and beyond client expectations. For most SMBs, using good technology is simply about meeting those expectations. At this point, it becomes more about delivering products and services on time and as requested, maintaining a certain standard of customer service, and responding to questions and concerns in a timely manner.
If you’re working with technology that fails to deliver, then you will fail to deliver, as well. And in the process, you will fail to acquire new customers, fail to keep current customers, and fail to grow your business.
How can Stronghold Data help your business?
Over the years, we’ve helped many businesses overcome the IT issues most affecting their day-to-day operations. We’ve helped these businesses build solid IT infrastructures. We continue to provide them with the ongoing support they need to maintain those infrastructures. As a result, our clients are able to avoid the many negative consequences of bad technology.
If you’re interested in learning more about the benefits of maintaining healthy technology or if you would like to learn more about our IT services and solutions, then give us a call today. We’d love to talk.